Social Hub (Instagram)
Run your Instagram presence — posts, DMs and insights — from one screen.
Manage your Instagram activities directly from the platform. Plan and schedule posts, reply to DMs, automate engagement with rules, and track how your account is growing — with AI assistants ready to handle conversations for you.
- Schedule posts in advance
- DM inbox with AI assistants
- Auto rules & growth insights
Manage everything in one place
Dashboard
- Overview of account performance
- Engagement monitoring
Posts & scheduling
- Create and manage posts
- Content management tools
- Create posts in advance
- Schedule content publishing
Inbox
- Manage Instagram Direct Messages (DMs)
- Handle customer conversations
Auto rules
- Automate responses and workflows
- Configure engagement rules
Insights
- Performance analytics
- Audience engagement metrics
- Growth tracking
AI integration
Let AI take the busywork out of social — replying, routing and engaging while you focus on creating great content.
AI assistants on DMs
- Assign an AI assistant to your Instagram DMs
- Answer common questions instantly, around the clock
- Hand off to a human whenever you want
Automated engagement
- Trigger replies and actions with auto rules
- Route conversations to the right place
- Keep response times low without extra effort
More channels on the way
We're expanding beyond Instagram — these channels are coming soon to the Social Hub:
What you can do with Social Hub (Instagram).
Content planning
Create and schedule posts in advance so your feed stays active without daily effort.
DM management
Handle Instagram DMs from the same workspace as your other channels.
Automated engagement
Set rules to respond to and route conversations automatically.
Performance tracking
Monitor followers, engagement and growth over time from one dashboard.
Live in three simple steps.
Set it up
Configure it in a guided, no-code flow — pick your settings and add your business context. No engineering required.
Connect your channels
Link your phone numbers, WhatsApp, inbox or social accounts so every customer interaction flows into one place.
Let AI run it
Automate conversations and workflows, then track everything from real-time dashboards as your business grows.
Run multi-channel campaigns
Social Hub (Instagram) plugs straight into AURA's campaign engine — launch targeted campaigns across voice, WhatsApp and email from one place, and let AI handle the follow-ups.
- Create targeted campaigns
- Select specific customer groups
- Track campaign performance
- AI-powered engagement automation
Questions, answered.
Which platform is supported?
Instagram — manage posts, DMs, auto rules and insights directly from AURA.
Can AI reply to DMs?
Yes, assign an AI assistant to your DMs to automate customer interactions and keep response times low.
Do I need a Business account?
A Professional (Business or Creator) Instagram account unlocks full insights like reach and impressions.
Everything connects to everything.
Social Hub (Instagram) is one part of AURA. All your customer interactions, communications and lead data live in a single system — so you can automate operations, improve engagement and convert more.
See Social Hub (Instagram) in action.
Book a personalised demo and we'll show you exactly how AURA fits your business — or start free and explore it yourself.